Drive Repeat Sales
With Smarter Floral
Email Campaigns
Nurture customer relationships, promote holiday specials, and boost repeat orders. Choose from pre-designed florist templates, segment your audience by purchasing habits, and track direct sales revenue with a built-in dashboard designed specifically for local flower shops.
Pre-Designed, Beautifully Branded Layouts
Bring customers back for Valentine’s Day, Mother’s Day, Thanksgiving, Christmas, and everyday occasions with pre-designed, high-converting email layouts. Each template dynamically pulls and injects your flower shop's name, logo, location details, and website URL, saving you hours of design and copy setup.
Use the live preview editor to easily customize subject lines, preheader texts, active links, and body content. Send test previews to your own inbox with a single click to review and perfect your email layout before sending it to your subscribers.
Target the Right Customers at the Right Time
Maximize your campaign conversions by dividing your audience into highly relevant segments. Target repeat buyers, high-spending VIP customers, inactive subscribers who haven't ordered in 90+ days, or holiday-specific shoppers based on their transactional history.
Quickly grow your list by importing new client contacts in bulk using CSV uploads or Excel spreadsheets. Prevent email fatigue and build stronger connections by sending targeted promotions instead of sending generic blasts to your entire list.
Track Opens, Clicks, and Direct Campaign Revenue
Measure campaign performance instantly through a clean, real-time marketing dashboard. Monitor key metrics including delivery rates, open rates, unique click-through rates, unsubscribes, and spam complaints to see exactly how your audience is engaging.
Go beyond basic open stats by tracking the real business outcome of your marketing: direct revenue generated and new customer acquisitions. Visualize comparison charts to understand which holidays and promotions perform best.
Ensure Your Emails Land in the Primary Inbox
Protect your sender score and secure pristine email deliverability. BoostFloral automatically monitors failed dispatches and isolates hard bounces, invalid emails, and delivery failures into a dedicated bounced contacts list.
Maintain list hygiene with automated unsubscribe management and bounce tracking. Keep your list clean, prevent spam filter flags, and ensure your marketing emails land in your customers' primary folders where they get seen.
